I was initially hired by WIN plc, which was later acquired by IMI Mobile during my tenure. IMI Mobile was a contact center and CRM platform serving brands such as the BBC, O2, Telefónica, the AA, and other enterprise businesses. The platform was designed to provide clients with a multi-channel engagement point of contact with their customers. In my role, I worked closely with clients to research their business requirements and translate these into product development specifications. I also supported the commercial team in pre-sales activities and in responding to formal RFPs.

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OUTCOME IMI Mobile launched the UK's first remote field workforce tracking solution using GPS technology for the AA. This enabled the AA Operations centre to interact and provide real-time ETA's for breakdown assistance. In addition to this, IMI Mobile platform powered live-on air interactivity (via SMS, Email and MMS) for radio stations such as the BBC and Global Radio.