Kamran Saeed
Director, Strategy & Innovation.
CRM Automation Platform
02/2012 - 09/2014
Team - 2: 2 Product Designers
Business Model - Transactional, SaaS, License
Competencies - Product Scoping, Roadmap Management, BA
Location - London (UK)
Engagehub is a CRM orchestration platform designed for enterprise-scale organisations such as Tesco and MBNA. In my role, I worked closely with the CTO and the engineering team to create product specification documents and conduct research.
Additionally, I was tasked with establishing an Innovation Lab to serve as a sandbox environment where clients could rapidly prototype new services. This initiative also led to the organisation of a hackathon day.
OUTCOME Through the Engagehub Lab, we successfully onboarded brands like O2 and Telefónica, which regularly used the platform to trial new and innovative services. One such trial involved combining Bluetooth beacons with GSM technology to triangulate customer locations and send them promotional messages based on their proximity to Telefónica stores. This was piloted in six stores across Germany.